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Happy Birthday RAV4

2K views 3 replies 3 participants last post by  katekebo 
#1 ·
#3 ·
Good info. I think this is a good occasion for a slice of cheesecake :D
 
#4 ·
It's interesting that in spite of being the vehicle that "created" and defined the category of "compact cross-over vehicle", the RAV4 quickly lost it's leadership to the CR-V just one year after the CR-V was introduced, and then was also quickly overtaken by the Ford Escape, too. Today, the RAV4 has to conform itself with a distant 3rd place, and will probably be soon passed by the Nissan Rogue, which is growing at 29% year-on-years increase. Also, if Subaru continues with its spectacular growth in Forester sales (>40% vs. year ago), by the end of this year RAV4 will fall to the 5th place in the category, after the CR-V, Escape, Rogue and Forester. That's what happens when a manufacturer just tries to be "good enough" vs. aiming high and striving to build the best vehicle possible. A huge opportunity loss in the fastest growing vehicle category.
 
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