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Toyota Motor North America Reports U.S. Sales for September, Third Quarter 2018

Toyota Motor North America Reports U.S. Sales for September, Third Quarter 2018

  • TMNA, Toyota and Lexus divisions set first nine months light truck sales record
  • Toyota Tacoma, 4Runner, Highlander posted best-ever September, first nine months
  • Prius Prime posts best-ever quarter, first nine months
  • Lexus NXh, RXh recorded best-ever September, third quarter


October 02, 2018
September 2018 Sales Chart

PLANO, Texas (October 2, 2018) – Toyota Motor North America (TMNA) today reported September 2018 sales of 203,098 units. With one less selling day in September 2018 compared to September 2017, sales were down 6.8 percent on a daily selling rate (DSR) basis and down 10.4 percent on a volume basis.

Through September, TMNA reported sales of 1,824,235 units, down 0.4 percent on a daily selling rate (DSR) basis and volume basis versus the same period in 2017.

Toyota division posted September 2018 sales of 178,501 units, down 7.4 percent on a DSR basis and down 10.9 percent on a volume basis.

“Toyota’s seen record light trucks sales for the first nine months of the year, led by the Tacoma and Highlander, both strong leaders in their segments,” said Jack Hollis, group vice president and general manager, Toyota division. “Our alternative fuel vehicle leadership remains strong as our hybrids gained double-digit growth in the Camry Hybrid, Avalon Hybrid, Prius Prime and Mirai models.”

Lexus posted September sales of 24,597 units, down 2.3 percent on a DSR basis and down 6.1 percent on a volume basis.

“We have built on our success during the first half of the year with a strong third quarter thanks to three percent growth in our luxury utility vehicles and a 115 percent jump in our flagship LS sedan,” said David Christ, group vice president and general manager, Lexus division. “The all-new Lexus ES sedan is off to a remarkable start, and we are looking forward to the addition of the UX compact LUV, which will introduce younger buyers to the Lexus brand starting in December.”

September and Third Quarter 2018 Highlights:
TMNA, Toyota and Lexus divisions posted best-ever light truck sales for the first nine months
Toyota division posted best-ever light truck sales for the month of September and third quarter
Camry recorded September sales of 27,640 units
Corolla sedan posted sales of 19,130 units for the month
Prius Prime increased 21.1 percent; a best-ever month, third quarter and first nine months
RAV4 recorded sales of 37,440; a best-ever first nine months
Highlander increased by 8.0 percent; a best-ever September, third quarter and first nine months
4Runner increased by 7.1 percent; a best-ever September, third quarter and first nine months
C-HR increased by 38.5 percent; a best-ever September and third quarter
Tacoma increased by 23.3 percent; a best-ever September, third quarter and first nine months
Tundra increased by 2.6 percent
Lexus LUVs posted a best-ever first nine months of the year
LS up 54.6 percent in September
ES up 23.1 percent in September
NX Hybrid up 265.4 percent; best-ever month, third quarter and first nine months
NX combined sales up 3.6 percent for the year, a best-ever first nine months
RXh increased 86 percent; a best-ever September and third quarter in eight years
RX combined saw gain of 4.9 percent

*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume


About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 36 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 47,000 people (more than 37,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold more than 2.7 million cars and trucks (2.4 million in the U.S.) in 2017 – and about 87 percent of all Toyota vehicles sold over the past 15 years are still on the road today.

Through the Start Your Impossible campaign, Toyota highlights the way it partners with community, civic, academic and governmental organizations to address our society’s most pressing mobility challenges. We believe that when people are free to move, anything is possible. For more information about Toyota, visit www.toyotanewsroom.com.



Media Contacts
Toyota Business Communications

Amanda Roark
469.292.2636

Karen Nielsen
469.292.2659

Lexus Public Relations

Audrey Lundy
469.292.5103

Craig Taguchi
469.292.4954

//Tony -- Three-time RAV'er!
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