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Toyota Motor North America Reports March 2019 Sales

Toyota Motor North America Reports March 2019 Sales

  • C-HR sales increased 8.1 percent; a best-ever March and first quarter
  • 4Runner sales up 6.4 percent; a best-ever March and first quarter
  • Tacoma up 12.6 percent; a best-ever March and first quarter
  • NXh sales up 21.2 percent; a best-ever March (18th consecutive) and first quarter

April 02, 2019
March 2019 Sales Chart

PLANO, Texas (April 2, 2019) – Toyota Motor North America (TMNA) today reported March 2019 sales of 214,947 vehicles, an increase of 0.1 percent on a daily selling rate (DSR) basis and a decrease of 3.5 percent on a volume basis versus March 2018.

For the quarter, TMNA reported sales of 543,716 vehicles, a decrease of 3.7 percent on a DSR basis and a 5.0 percent decrease on a volume basis.

Toyota division posted March sales of 185,698 units, down 1.6 percent on a DSR basis and down 5.1 percent on a volume basis. For the quarter, Toyota division reported sales of 476,925 vehicles, down 4.8 percent on a DSR basis and down 6.1 percent on a volume basis.

“Light trucks and SUVs continue to lead the way for our industry, and Toyota’s Tacoma and RAV4 first-quarter sales results are a reflection of the strong consumer appeal of these vehicles,” said Jack Hollis, group vice president and general manager, Toyota division. “Passenger cars, however, remain an important part of Toyota’s portfolio. Earlier in the month, we introduced the all-new Corolla — the world’s best-selling nameplate — now with a hybrid option, which comes on the heels of Prius AWD, Camry TRD and Avalon TRD introductions. While some of our competitors are abandoning sedans, we remain optimistic about the future of the segment.”

Lexus division posted March sales of 29,249 vehicles, up 12.2 percent on a DSR basis and up 8.2 percent on a volume basis. For the quarter, Lexus sales of 66,791 vehicles were up 5.4 percent on a DSR basis and up 4.0 percent on a volume basis.

“Lexus had a solid start to 2019. The launch of the all-new UX was a success in Q1, particularly with the introduction of the UX 250h,” said David Christ, group vice president and general manager, Lexus division. “We are looking forward to continued momentum next quarter with the updated Lexus RC F and limited-edition RC F Track Edition arriving at dealerships this month.”

March 2019 Highlights
C-HR sales increased 8.1 percent; a best-ever March and first quarter
4Runner sales up 6.4 percent; a best-ever March and first quarter
Tacoma up 12.6 percent; a best-ever March and first quarter; 17 consecutive months of increased sales
Light trucks marked a best-ever March, with 114,844 in sales
RAV4 posted sales of 33,166
Mirai sales increased 112.0 percent; a best-ever March
NXh sales up 21.2 percent; a best-ever March (18th consecutive) and first quarter
LX sales up 4.5 percent
ES sales increased by 25.0 percent
RC sales up 55.7 percent
Lexus Hybrid sales up 94.1 percent

*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume

Media Contacts
Toyota Business Communications
Eric Booth
(469) 292-5290

Karen Nielsen
(469) 292-2659

Lexus Public Relations
Craig Taguchi
(469) 292-4387

Ed Hellwig
(469) 292-5103

//Tony -- Three-time RAV'er!
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post #2 of 2 (permalink) Old 04-04-2019, 07:59 PM
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So if you do the math (I used my ipad calculator app), and you multiply the 33,166 rav4’s sold in March times 12 (months in a year), you get just under 400,000 rav4’s sold in North America for 2019. I’m not sure if this is good or bad and it’s curious that it’s the only vehicle Toyota did not post percentage amounts for in the press release...of course the transition from the previous model rav4 to new in 2019 might have still been impacting numbers, or the 2019 rav4 may not be the big hit Toyota was hoping for...another explanation is there are a lot of potential buyers waiting for the hybrid model, which was not yet available in March...anyone have the rav4 sales numbers for January and February?
Update: if you download the “Sales Chart” from the above press release, the calendar year to date volume sales percentages (comparison of 2019 to 2018 for Jan-Mar) for the rav4 is -8.4%. So this is indicating a challenging start to the year for the introduction of a updated model that Toyota considers to be a very important vehicle for corporate revenue and profits. Expect Toyota to ramp up dealer incentives and therefore better discounts should become available to buyers.
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