Originally Posted by chowmeist3r
I'm scratching my head here and would love if someone can help point out what I'm missing.
Based on MSRP, it appears that a Limited trim is actually cheaper (by $5) than an Adventure trim fully loaded according to the build-your-car section of the Toyota website.
This is strange because the Limited has a number of things the Adventure doesn't: "birds eye view" perimeter scan, panoramic sunroof, foot-activated liftgate, memory seats, and the digital rearview mirror.
There are just 3 things the Adventure has that the Limited doesn't: greater towing capacity (3,500 lbs vs. 1,500 lbs), AC plug in back, and roof rails.
I realize out-the-door prices may vary, but I'm struggling to understand if there is something I'm missing on the Adventure trim that would justify effectively the same price as the Limited without offering all of those premium features.
Yes the pricing is interesting, I think the first point is that it seems like Toyota has always only had best options available on the limited and has been getting pressure for doing this.
So they let you get a lot of options on the XLE PREMIUM, ADVENTURE, AND LIMITED which I believe is a good thing.
Yes you can get the digital mirror on the adventure.
What I did was build online of each premium, adventure, and limited and I think if I remember correctly there was only a 3-4 thousands difference with the options that I wanted between the three . Then I looked to see which options that I had to get with each and narrowed it down from there and ended up with an xle premium that fits my needs perfect except for getting force into a sunroof. If I could have deleted the sunroof and saved a couple thousand I would have felt much better and been fairly happy with the price. Navigation would have also been a nice option but not a must in today’s world.
The Adventure, I didn't need cooled seats, didn't want sunroof, don't care for the look of the wheels, torque vectoring is not a must, wanted memory seats, I prefer a gray interior, don’t need the towing, I still like the exterior looks of the adventure the best overall.
The Limited, didn't want panoramic sunroof, didn't need cooled seats, didn't need rear heating, don’t need Birdseye, torque vectoring not a must, interior ambient lighting would be nice.
So the XLE PREMUIM was the cheapest only by a little but is closest thing to how I would want it, too bad they make me get the sunroof or it would be perfect. When I built them online the way I wanted them the adventure was the most expensive, then the limited followed by the premium. I guess it all depends on what you want. At least we do have some good choices with lots of available options from LE to LIMITED.