Not 100 over invoice...but In southern WI I am getting my black limited for "$600 over invoice". The reason that I put that in quotes is that the dealer is charging a few things that I have never heard of previous to this purchase.
Obviously the dealer holdback of 479 is on there, and an advertising fee that they claim is for "Toyota advertising", not necessarily their own...of $422. OK, whatever...I suppose some advertising fees are acceptable.
However they they charge $10 for gas, stating that Toyota charges them $10 to put gas in it prior to delivery. They they also charge $239 for something called "Wholesale Financial Reserve", stating that it is a fee charged by Toyota that they later use for such things as rebates and incentives at model year end, etc.
Consumer reports and NADA do not show any of these fees except for destination charges and dealer holdbacks, so not certain.
Anyways, here is what I got:
2006 black limited I4 4x4 with taupe interior and the following options:
Leather seats
Dual temp heated seats for both fronts
Side curtain airbags
Electrochromatic mirror with compass
Power moonroof
Carpeted floor mats with RAV4 logos
Note that both leather and heated seats are aftermarket, because they could not find one with the exact options that I wanted, so these are being added when they get it from another dealer. These are to carry the same warranty as the vehicle...3yr/36k.
Anyways, the price that I am getting, prior to TTL is $26,698.50.
Considering that the "build your own" on Toyota lists the price with these options at $28,049...I don't think I did too bad. $1,350.50 off sticker and "$600 over invoice" for what they show as their invoice price.
One thing that was interesting, is that with the leather seats being aftermarket, I had the option of colors and if I wanted 2-tone seats. I tell you ...I actually considered doing the outside edges of the seats in the dark charcoal that the upper dash is in and leave the center factory taupe color. Wife wouldn't have it though as she thought that it would look too much like a boat. :lol: