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Toyota has announced that they're going to build a new assembly plant in Woodstock, Ontario (about 30 min. east of where I live and 90 min. west of Toronto). Front page article in the local paper here says that starting in 2007 for the 2008 model year, the plant will assemble the RAV4 and Scion (which Scion models exactly isn't clear, as Scion isn't sold in Canada).

This Toyota plant will complement their existing Canadian operations in Cambridge, Ontario (assembly of RX330, Matrix, Corolla).
 
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And just to add to this post more official news:-

1 July 2005

TOYOTA TO EXPAND NORTH AMERICAN MANUFACTURING OPERATIONS

New Canadian Plant to Produce RAV4 from 2008

Tokyo — TOYOTA MOTOR CORPORATION (TMC) announced today that, as part of its continuing effort to promote localisation in North America, it has decided to expand Toyota Motor Manufacturing Canada Inc. (TMMC) by building a second TMMC plant in the area of Woodstock, Ontario, Canada.

In order to respond to the high demand of SUVs in the North American market, the new plant will build the RAV4 SUV and have a capacity of 100,000 units a year, starting in 2008. Plans include an approximate investment of 800 million Canadian dollars (650 million U.S. dollars) and about 1,300 new jobs.

The project was officially announced during a press conference in Woodstock, Ontario, Canada, on 30 June (10:30 a.m. local time, 11:30 p.m. Japan time), in the presence of Federal Minister of Industry David Emerson, Premier of Ontario Dalton McGuinty, Senior Managing Director of TMC Atsushi Niimi, President of Toyota Motor Manufacturing North America, Inc. (TMMNA) Seiichi Sudo and President of TMMC Ray Tanguay.

TMMC started its operations in November 1988. In 2003, it began production of the RX330 as the first Lexus model ever produced outside of Japan. Currently, TMMC produces the Corolla, Matrix and RX330 at its existing plant in Cambridge, Ontario.

When TMMC’s new plant begins operations, Toyota will have an annual production capacity of 1.76 million vehicles in North America (up from the current 1.51 million units).
 

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100,000 RAV4

Toyota counting on new Ontario plant to help boost RAV4 output as sport wagon market heats up

Toyota Motor Corp. last week stoked an already hot market segment: entry-level sport wagons.

Toyota says it will spend $650 million to construct an assembly plant in Woodstock, Ontario, to produce 100,000 RAV4 SUVs a year starting in 2008.

The company's plans echo a project under way at Honda Motor Co. to boost production of the CR-V. Honda will move CR-V production to its plant in East Liberty, Ohio.

Next spring, Hyundai Motor Co. will begin building its own entry, the Santa Fe, in Montgomery, Ala. Hyundai anticipates a 25 percent growth in Santa Fe sales.

Unconfirmed reports also say General Motors is contemplating a similar vehicle for its big plant in Spring Hill, Tenn.

Toyota's plan is to shift RAV4 production from Japan to Canada, gaining more factory capacity for it in the process. Last year Toyota sold 70,314 RAV4s in the United States.

The Woodstock investment anticipates RAV4 sales will grow by more than 40 percent if Toyota switches all RAV4 production from Japan to Canada. But the figure could be higher if Toyota sources the vehicle from both North America and Japan, as it has done with other nameplates.

Toyota officials indicated earlier this year that they wanted the RAV4 to sell at volumes closer to those of the Honda CR-V. Honda sold nearly 150,000 CR-Vs in the United States last year.

The RAV4 currently has a starting price of $19,315, including shipping, compared with $20,710 for the CR-V.

The entry-level sport wagon segment is a bright spot in the U.S. market. For the first five months of this year, sales in the category, including the RAV4, grew by 9.2 percent.

The segment offers fuel-efficient SUVs at a time when gasoline prices are rising. And many consumers also seem to be tired of driving large, trucklike SUVs.
 
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