Ah yes, I experienced a very similar list when I took mine in for its 30,000 mile check. Just like you, I rejected the list as the Toyota maintenance schedule doesn't include any of those items. They also pulled the same thing about the transfer case fluid needing to be changed. A hybrid doesn't have a transfer case. It's only the gas powered, AWD vehicles that do. Like you, I rejected the offer, and I also told them what I thought about their aggressive marketing. I ended up doing the 30k inspection myself at home and have done pretty much all of the inspections since. There will come a time when I need Toyota maintenance, and I will have to go there, but I may well try another dealer too.
Something I did notice is that my dealership became a lot more aggressive since 2020. I bought a tundra new in 2019, and my Rav 4 hybrid in late 2019. The purchase experience differed between the two purchases, and the marketing for service became much more aggressive shortly after I bought the RAV. It would appear to be a dealer network thing. Whether it's sanctioned by Toyota or not, I don't know.
Interestingly, a friend bought a prime a couple of years ago and his Wife uses it to go back and forth to work. She took it into the same dealer for the required 5k check, and was assaulted with a litany of things, including wheel alignment, and airconditioining system service that totaled up over 1,200 bucks that wasn't needed either. Oh the brake fluid thing: I was told that also. I bought a 12 dollar brake fluid moisture tester on amazon, and checked both my vehicles. Neither showed any moisture in the fluid. I had a partially used can of motorcycle brake fluid that had been open and sitting for years, with the lid on it. It tested positive for moisture, as I would have expected it to.
So yes, this is a thing and it annoys me immensely.
Coupled with the aggressive marketing: I went all the way up the ladder to get the local dealer to stop calling and pushing for maintenance, and stop emailing and posting service stuff. It stopped for well over a year, but now it has started back up and the phone calls come almost once a week now.