Power to the Marketers! They are effective at separating you from your money.
K&N (air filters) are the worse. Plenty of "Fast and Furious" types believe the hype of a few extra HP. The modern computer controlled car will see ZERO HP increase when using the K&N junk. Alteration of the intake, exhaust, and reprograming the ECU will provide the HP increase, not a washable filter that has been proven to allow more particulates pass into the intake.
Fast and Furious
@SoNic67 believes the after market equipment marketers know better than the multi-BILLION dollar automotive companies on how to make the engines better.
Again, this is NOT in the path of normal engine lubrication.
Is a parallel path, taps in the oil pressure sending unit, takes a small flow of oil (after the oil pump of course), filters it at that slow flow, and dumps it back into the pan.
If the auto companies (Ford, GM, Honda, Toyota, Nissan, BMW, Mercedes, Porsche, VW, Hyundai, Kia, etc) felt a bypass oil filter contraption would make their engines EVEN more reliable/better/efficient/powerful/etc, don't you think these multi BILLION dollar corporations would have implemented it?
My educated guess as to why the multi-BILLION dollar auto companies have NOT adopted this snake oil is: RISK vs REWARD. Look at the additional parts introduced! All the fittings/hoses are additional points of failures! The engine has enough as it is. Why commit an unforced error and introduce more complexity and increase the points of failures. Too much risk, for little to no reward. Snake oil NOT adopted by the multi-BILLION dollar auto companies.
This reminds me of the magnetic devices added to the fuel line that will MAGICALLY increase a car's fuel efficiency! Again, if this snake oil worked, the multi-BILLION dollar auto companies would have implemented these magnetic devices decades ago!
People will believe what they want to believe. There's a sucker born every minute. My Nigerian uncle in the UK, has my UK lotto winnings he is willing to share. Just send him the attorney fees via Western Union, so you can get your share of his UK lotto winnings.
Apply the money from this frivolous purchase toward a mutual fund! You can thank me later.