My dealer first told me a couple of months ago that because the vehicle is so hot, they were only offering $500 below MSRP through the Costco deal. After I told them that I'd rather go through carsdirect.com if that's all they were offering, they came back with $500 over invoice. They're supposed to have a Costco members only price sheet but I have yet to see one.
I had a long discussion with CostCo about this. The pricing can vary based on region, so one region might have different pricing from another. I've seen the CostCo Toyota price sheet for the Southern California region. The price for the Rav4 was $500 above invoice. However, as of six weeks ago, the V6 version was not covered under the program due to its high demand and low supply. Both CostCo and the dealer confirmed that the car was specifically excluded from the program. The only other car I remember being excluded on the CostCo pricing sheet was the Prius.
Thanks for the help. Apian your comments seem to make good sense.
It appeared that both dealers looked at the Costco list and looked at V6 Rav. The $500 deal was a couple weeks ago. The $1200 was just yesterday.