Got 1055.00 off MSRP on a loaded Rav4 4x4 v6 (No dvd ent system & no third row). It had to be ordered as only a select few dealers have this vehicle in stock. Had to pit 3 dealers against each other and order it. They did not want to haggle willingly at all.
SloopG you need to consider a new poll V6 vs. I4. The dealers are giving very aggressive, discounts of $2000. plus now on the I4. The real meat, where the rubber meets the road will be in the discounts on the V6. True, results may be scewed a little beacuse there are not many V6's are out yet.
P.S. Yesterday I called my dealer to see if any V6's were in, just to take the 6 for a quick spin around the block. He said yes there here and gone, on the ground long enough to be washed and gased. Like the cunsumer got a discount. RIGHT.