Ok, I am lazy, but if I can get someone to rotate the tires for free, I am in. Plus if someone will change the oil for me twice, for free, I am good with that also. If they want to try and up-sell me, I can say NO just like anyone else. It also helps that the dealership is only 2 blocks from my office.
Like I told the guy at the service counter when I bought oil filters and he reminded me that I got free service:
An oil change takes me 20 minutes on a slow day.
An oil change at the dealership takes 2 hours (whether I have an appointment or not)
A brake job takes me a little over an hour.
An brake job at the dealership takes 4+ hours (whether I have an appointment or not)
There is a good possibility that a water pump at the dealership might require an overnight stay. I did the pump in my Tacoma in about 2 hours.
I can do the work when I'd like, not have to take time off work, not have to blow an entire Saturday.... And I know it's done right.
The dealerships do NOT put their ace techs on these routing maintenance items. 90% of the people on this forum are just as competent, if not more competent than the dealer maintenance guys.
Tire rotation and balance?
For $40 I can buy a lifetime rotation/balance at Discount Tire/America's Tire, and the wait time is usually less than an hour. If longer, there's a Best Buy across the street. My nearest Toyota dealers aren't walking distance from anything except a Ford dealership.