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Glad I found this thread. I was looking at some reviews and the seats had these bright orange colour that looked like they were from a 60s muscle car. Got us worried since we have ordered the cinammon.

But then I realized they are probably terra cotta, and other pictures have the more pleasant darker brown of the new cinammon. Also, it's probably partially due colour balance of the original pictures, since some of the early pictures looked a lot less orange than that particular review.
 

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Damn it looks like mustard yellow, albeit a little lighter. My wife decided to play safe and go with black.
Were you looking at the nutmeg pictures? Because Cinnamon doesn't look anything like mustard yellow. This is nutmeg:



I have the cinnamon interior in my 2016 SE. It's actually very nice, and I get compliments on it all the time. The 'cinnamon' color is a saddle tan, but photos seem to show it a bit more orange than it really is. Here is a picture the day I first looked at the actual car I wound up buying. As you can see, it's not the whole seat with the cinnamon color, but mostly trim. I have seen pictures of the cinnamon with the colors reversed on kbb.com.

Thanks. It does look orange in that pic too, but saddle tan is what we were expecting, so that's perfect.

The plethora of reversed colours - mostly tan with some black - all over the net gets confusing. It's even on Toyota's website for some pictures.
 

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I do like the amount of cinnamon on the SE's but since the Limited's have the colors switched (way more of the cinnamon color on both top and bottom of dash and center portions of the seat) I choose to just stay with the black interior as it can be slightly more difficult to resell since its a love it or hate it color. I personally really like the SE's and wish they would've kept that color scheme for the other models, much more appealing IMO.
Yeah, I like both, but prefer the SE's Cinnamon. BTW, I've only just discovered the differences on the US site. The Canadian site doesn't have any of the colours shown at all, hence my confusion.

However, as I mentioned in my other post (which I've quoted below, from the other thread), there is no 100% guarantee the Cinnamon setup in Canada will necessarily reflect the Cinnamon in the US. We ordered an Electric Storm Blue Hybrid Limited with Tech Package in Canada, with Cinnamon, but that colour combination doesn't even exist in the US. So I guess we'll be in for a little surprise, either way.

Yeah, I was wondering about that. Thanks for confirming it.

Unfortunately, it's not shown anywhere on the Canadian website for any of the colours. Irritating. However, now I see it is available on the US site. Cinnamon for the Limited Hybrid's SofTek appears to be mostly Cinnamon, with less black.



What's interesting though is that on the US site, the Electric Storm Blue comes in only Black or Ash. There is no option for Cinnamon or Nutmeg.

On the Canadian site, the Electric Storm Blue comes in only Black or Cinnamon. In fact, none of the Canadian RAV4 Hybrids have Ash or Nutmeg. The only two options are Black or Cinnamon.

On the US site, there is no Cinnamon at all for any of the XLE Hybrids. The only colour options are Black, Ash, or Nutmeg, all fabric.

Colour choices are again different for the XLE and Limited gas models. For the SE gas model, the Cinnamon is available, but it is mostly black with less Cinnamon.



So now I know. I think I prefer the SE's Cinnamon to the Limited Hybrid's Cinnamon, but both are decent so I don't mind. And like I said, it's my wife's car so it wasn't my decision anyway. ;) And that's assuming the Canadian colours are like the US ones. That isn't guaranteed either. As mentioned, you can't even get Cinnamon in an Electric Storm Blue Limited Hybrid in the US, but Cinnamon / Electric Storm Blue is what we ordered in Canada.
 

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Picked up the car today.

IMO, Cinnamon looks great in person, and actually better than I was expecting. I actually prefer this mostly cinnamon with black highlights now over the mostly black with cinnamon highlights (of which I've only seen pictures), but both look good.

It really is a dark "saddle tan" colour, as described by another poster here, not orange. I'm thinking these cameras just have a problem dealing with the colour balance with those two-tone interiors. I'd show you the pix I took with my iPhone, but I won't bother, because they aren't accurate either. It was getting dark when I took the pictures, and they came out looking like a moderate brown, not the dark saddle tan it really looks like.
 

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So far all the neighbours who have come by asking about the car have really liked the Electric Storm Blue colour and the interior Cinnamon colour. I'm surprised actually, since nobody ever complements us on the colours of our vehicles. I guess these colours, esp. the Cinnamon interior, are not so common.
 
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