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Discussion Starter · #1 · (Edited)
As the Rav4 Primes are starting to hit some dealer lots in ZEV states, I figured its time to create a "Prices Paid" thread to keep track and inform this community of what the market is looking like for this car. Please follow the template below to ensure consistency.

Dealer Location:
Model Year:
Trim: SE or XSE
Packages: Weather and/or Audio and/or Premium
MSRP: $
Sale Price: $
Doc Fee:
Dealer Add-Ons (extended warranty, tint, paint protectant, etc):
Interest Rate and Bank (if financing):
 

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2020 Limited Hybrid
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I appreciate you starting this thread and I hope everybody shows their MSRP and sales price. Those are the numbers most useful to me. I would normally suggest showing rebates but there will be none on this model for quite some time.
 

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2021 RAV4 Prime XSE Premium Blueprint
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I think $40K for a car that was less then $20k, 20 years ago is lunacy. Luckily we've got plenty of that lately.
Apples and Oranges. That stripper RAV4 LE model that compares most closely to the vehicle you are referring from 20 years ago is available for $26K at any dealer, and even it is leaps and bounds in better safety and performance. The RAV4 Prime couldn't have been built 20 years ago......
 

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And I dug up the original 1996 motor trend article when the Rav4 was released!

A few notable elements: The vehicle is smaller than today's model, by a lot. The lower prices are for manual transmission, 2-door models, that are 2WD. 4 door/automatic/4wd is extra. It has a 120 hp inline 4 - the only engine available - the same engine power as an anemic Prius has today but trying to propel an SUV. This really shows in it's 12-second 0-60 time. Power windows/door locks/mirrors are an extra-cost option, they aren't standard. 2 airbags, one on each side, that's all you get. Automatic emergency braking or other safety features are a negative. It's estimated at 24 mpg but remember that mpg standards in the 1990s were easier, it would be less than that today. Fuelly estimates it at 21 mpg, real world.

But hey, it's 15.3 gallon fuel tank probably holds an actual 15.3 gallons. And it doesn't have so many electronic modules that Toyota can't figure out which one is draining the battery.

The mostly loaded model Motor trend tested was $19000 in 1996, or 31,218.25 today. Aka what you can theoretically get the RAV4 Prime SE for after the tax credit.

Source: US Inflation Calculator
 

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And they say there is no inflation.
Food is three times the price it was in 2000
5 dollar lunch special is now 15
Nobody says that. However many argue that specific goods - notable housing and medical care and education - are all essential and also not calculated as part of inflation metrics, which are based on consumer prices.

Similarly in this case the newer RAV4 is so much more capable that some would compare it to a much higher end vehicle from the mid 90s.
 

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I just started a thread a couple days ago and didn't see this. You beat me to it. I think you should follow this format below that is the same for the format in the 4.5 RAV4 Price Paid thread. The out the door price doesn't matter since each state has different taxes, registration, and licensing. Having the doc fee listed is good since that is a money maker for the dealership. They vary widely from $70 - $1,XXX.

Year:
Trim (SE or XSE):
Options:
MSRP:
Invoice Price (if known):
Sales Price (excluding tax, title, license):
Doc Fee:
Dealer Add-Ons (extended warranty, tint, paint protectant, etc):
City and State Where You Purchased:
 

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Discussion Starter · #14 ·
Copying over the one post on the other thread here from RussC so his data point doesn't get lost.

Username: RussC
2021 Rav 4 Prime SE
Metallic Silver
Weather package/sunroof/ weather mats/ heated seats front and rear/ heated steering wheel/wiper rain & defrost sensor/ power 8 way driver seat / 8 inch touch screen / cross bars for roof rails / power lift gate

$41,667 MSRP includes $1,120 destination
$0 Dealer Add-Ons
-$667 negotiated discount
$41,000 before fees
$75 Doc Fee
$166.09 Registration Fee
$35 Title Fee
$114 One-Way Airline Ticket
$2,931.50 Utah Sales Tax 7.15%
$44,321.59 Total Before Credit

-$7,500 Federal Tax Credit (Form 8936)
$36,821.59 Grand Total

Additional Cost
$331 Level 2 Home Charger
$120 For 50 ft 6 gauge wire (move existing 240v 50 amp plug in garage)
$35 For 50 amp breaker
$486 Total Home Charger Setup
-$145.80 Federal Tax Credit Home Charger (Form 8911)
$340.20 Total Level 2 Home Charger Setup

Purchased In Small Town Oregon
Live in Utah
 

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2021 RAV4 Prime SE
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Picking it up tomorrow. Will update if anything changes.

Year: 2021
Trim (SE or XSE): SE
Options: Mud flaps, roof bars, all season mats
MSRP: $39933
Invoice Price (if known):
Sales Price (excluding tax, title, license): $39933
Doc Fee: $299
Dealer Add-Ons (extended warranty, tint, paint protectant, etc): N/A
City and State Where You Purchased: Vermont

Edit: Confirmed. Got 3.09% financing too.
 

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Thank you for making this thread. I have a question related to the price. I had a weird encounter at the Wellesley MA Toyota dealership yesterday. The dealership has an XSE model (their very first RAV4 prime) in store and it is also on their inventory list on the website. When we arrived at the dealership and asked about the price, the sales person said the dealership was planning to mark it up by about $10,000. This person clearly didn't know much about this car (not even the mileage on electric only) and found a financial advisor to talk to us. This financial advisor said that the car in store is not for sale; it's for "viewing purposes" only. They use this car to draw interests and to put people on a waiting list for primes that will arrive later, and there are already 20+ people on the waiting list. I know this is a very popular car, but I find this whole thing dubious (first saying they are marking it up by $10,000 and then saying it's not even for sale). I mean this is not the only dealership that has this model. I guess I just wanted to know if this is a legitimate/common sales tactics where a dealership will keep a car for display only when it is on the inventory list online? Or Is this some kind of hint that I should offer to pay above MSRP?

As the Rav4 Primes are starting to hit some dealer lots in ZEV states, I figured its time to create a "Prices Paid" thread to keep track and inform this community of what the market is looking like for this car. Please follow the template below to ensure consistency.

Dealer Location: xx
Model Year: xxxx
Trim: SE or XSE
Packages: Weather and/or Audio and/or Premium
MSRP: $xx,xxx
Sale Price: $xx,xxx
Out-the-Door (OTD) Price Paid (inc. taxes, fees, registration, add-ons, etc.): $xx,xxx
 

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Thank you for making this thread. I have a question related to the price. I had a weird encounter at the Wellesley MA Toyota dealership yesterday. The dealership has an XSE model (their very first RAV4 prime) in store and it is also on their inventory list on the website. When we arrived at the dealership and asked about the price, the sales person said the dealership was planning to mark it up by about $10,000. This person clearly didn't know much about this car (not even the mileage on electric only) and found a financial advisor to talk to us. This financial advisor said that the car in store is not for sale; it's for "viewing purposes" only. They use this car to draw interests and to put people on a waiting list for primes that will arrive later, and there are already 20+ people on the waiting list. I know this is a very popular car, but I find this whole thing dubious (first saying they are marking it up by $10,000 and then saying it's not even for sale). I mean this is not the only dealership that has this model. I guess I just wanted to know if this is a legitimate/common sales tactics where a dealership will keep a car for display only when it is on the inventory list online? Or Is this some kind of hint that I should offer to pay above MSRP?
zichill,

You need to Google every small town Toyota dealer in ZEV states like I did and get on the ringer.

Toyota promised at least one Prime to every Toyota dealer in ZEV states regardless of volume of sales.

Small town Toyota dealers are more likely to sell at MSRP because they can’t afford to alienate customers jacking the price when everyone knows each other.

It worked for my wife and I and timing played a role because my first call landed me a spec sheet and a salesman wanting a sell from a town very small an hour drive from a modest size metro area.

The down siwhen we fly we will still be one hour drive from the town but they agreed to drive 1 hour each way to pick us up at the airport.

You don’t get that service from dealers jacking the price $10k

Note: The small dealers don't always appear when you Google for example “Toyota dealers in Oregon”

Google will present the big boys based on internet traffic to their sites.

I looked at an Oregon map and started googling the name of small towns followed by the word “Toyota”


Good Luck.

Russ
 

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Thank you for making this thread. I have a question related to the price. I had a weird encounter at the Wellesley MA Toyota dealership yesterday. The dealership has an XSE model (their very first RAV4 prime) in store and it is also on their inventory list on the website. When we arrived at the dealership and asked about the price, the sales person said the dealership was planning to mark it up by about $10,000. This person clearly didn't know much about this car (not even the mileage on electric only) and found a financial advisor to talk to us. This financial advisor said that the car in store is not for sale; it's for "viewing purposes" only. They use this car to draw interests and to put people on a waiting list for primes that will arrive later, and there are already 20+ people on the waiting list. I know this is a very popular car, but I find this whole thing dubious (first saying they are marking it up by $10,000 and then saying it's not even for sale). I mean this is not the only dealership that has this model. I guess I just wanted to know if this is a legitimate/common sales tactics where a dealership will keep a car for display only when it is on the inventory list online? Or Is this some kind of hint that I should offer to pay above MSRP?
Sales tactic to get you and 20+ others in the door. It’s like when they used to have newspaper ads showing a base model vehicle at a ridiculously low price to get foot traffic in.
 

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Thank you for making this thread. I have a question related to the price. I had a weird encounter at the Wellesley MA Toyota dealership yesterday. The dealership has an XSE model (their very first RAV4 prime) in store and it is also on their inventory list on the website. When we arrived at the dealership and asked about the price, the sales person said the dealership was planning to mark it up by about $10,000. This person clearly didn't know much about this car (not even the mileage on electric only) and found a financial advisor to talk to us. This financial advisor said that the car in store is not for sale; it's for "viewing purposes" only. They use this car to draw interests and to put people on a waiting list for primes that will arrive later, and there are already 20+ people on the waiting list. I know this is a very popular car, but I find this whole thing dubious (first saying they are marking it up by $10,000 and then saying it's not even for sale). I mean this is not the only dealership that has this model. I guess I just wanted to know if this is a legitimate/common sales tactics where a dealership will keep a car for display only when it is on the inventory list online? Or Is this some kind of hint that I should offer to pay above MSRP?
They want you to offer 20k over MSRP and put 30k down right there to secure the vehicle 😂 I'd laugh in their face, leave, then go to a different dealership and buy. Then after buying I'd head back to the dealership that quoted 10k over MSRP and ask for that finance guy and the owner, bring them out to the car and say "thanks for giving me the motivation to buy elsewhere, I saved 10k and you still haven't sold your car yet"
 
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