In some ways it's easier to deal with than the normal market in which cars tend to sell for less than MSRP. Under those conditions you never quite know whether you could have gotten the car for less if you had just pushed a little harder. But in this market, you can be pretty certain that MSRP is the best deal you can get, so all you have to do is find a dealer who's willing to sell you one for that. That may be impossible in some regions but this thread provides plenty of evidence that it can be done.It's such a strange market - "can I pay full MSRP? Take my money!"