If you don't mind taking a road trip, I'd suggest looking in Oregon and Nevada. I got discount offers from both, ended up getting a dealer in Colorado to match those. I'm not comfortable posting the dealers names on the forum without their permission but I'll send you a private message latter today including a possible lead in Southern California.I just visited a toyota dealership to discuss the purchase of a 2019 Rav4 Limited Hybrid (w/ tech package and premium audio) and they seem to be playing hard ball. Granted I am in SoCal where hybrids are extremely popular and gas is expensive, but I did not expect to encounter such resistance to negotiation. The MSRP is $39,184 and they added $5,000 in "dealership fees" (bs). They were not willing to go down from there and refused to take a deposit. They claimed it's first come first serve and the hybrids are selling as soon as they touch base on their lot.
I think they are full of sh*&. What do you folks think? The ridiculous dealership fee aside, are they right that I can't expect to negotiate down from MSRP? I'm seeing here that people are in fact paying MSRP for these things...
It is getting more common for dealers to include the TDA when they are claiming to match or beat invoice price but it is not common to add it to MSRP. They conveniently, for them, don't subtract their Holdback or any of other incentives.One included a TDA (Toyota Dealer Advertising) fee. Is that normally included on all Toyota purchase agreements?
If my local dealer is any indication, the TDA should be included in the As-Built MSRP (as should the Delivery fee). However, my dealer's current pricing structure, at least for the XSE I was quoted, is to base their final sale price (excluding the usual fees) on the Invoice price plus the TDA. This puts the final price about halfway between invoice and MSRP, reasonable for a high demand car.. . . One included a TDA (Toyota Dealer Advertising) fee. Is that normally included on all Toyota purchase agreements?