Toyota RAV4 Forums banner
1 - 20 of 22 Posts

JuneBug

· Your Humble Administrator
2008 RAV4 Limited V6
Joined
·
17,691 Posts
Discussion starter · #1 ·
https://www.cnet.com/roadshow/news/toyota-rav4-ev-sounds-unlikely-hybrid-double-down/

Market conditions aren't ripe for the return of a battery-electric model, a Toyota exec suggests, but the hybrid's future looks bright.

Car fans are still eagerly checking out the 2019 Toyota RAV4 on the floor of the New York Auto Show after its debut last week. While the new generation presents a broader portfolio of flavors, including more distinct Hybrid and Adventure trims, one version that had been sold previously isn't on spinning on the dais under the bright lights: an EV.
That's not surprising -- Toyota hasn't offered a RAV4 EV since 2014 (a model it developed with Tesla) and likely would never reveal a derivative like a battery-electric model at the same time as its mainstream gas and hybrid counterparts.
But it doesn't sound like such a model is forthcoming at all. At a media roundtable last week, Jack Hollis, group vice president and general manager of Toyota North America, gave reason to doubt that a new electric version of the hugely popular SUV is in the works. Despite a sizable number of new EV models headed for the market, Hollis remains concerned that interest among mainstream consumers isn't sufficient to support such a model:
"We gave it [the RAV4 EV] a good run ... there were some learnings there," Hollis said. "But the marketplace, even today, is the marketplace really there? And that's a question for the marketplace still. Is it really there? Or are manufacturers forcing it to be there? Or is a pull versus a push?
 
Toyota knows that full EV's are still a niche market and with low gas prices and threat of EV subsidies being cut (in the U.S.) that hybrids and plug-in hybrids are the best way to go. Given the success of the Prius Prime, I would not be surprised if the next Prius V (likely not called that) will be offer a plug-in hybrid variation.
 
Different strokes for different folks. I would have to be paid $10-$15K to even consider an EV regardless of make.....even a Tesla!
No one will care about your end of the market lol especially where gasoline cost is much cheaper. No car maker is going to pay you money to get into a BEV. They are not stupid.

Car makers will only care to market more expensive BEVs to people who keep their cars long, can potential save $2-3k on annual gasoline savings per year and reduce maintenance costs over the life of the vehicle.

The payback period for $10k premium here in Toronto, Ontario, Canada is less than four or five year's time because gasoline isn't cheap but electricity at night is pretty decent.
 
...No car maker is going to pay you money to get into a BEV. They are not stupid.
Apparently that's exactly what Toyota did with the California-mandated RAV4 EV several years ago. They sold every one at a $10K loss.
 
Apparently that's exactly what Toyota did with the California-mandated RAV4 EV several years ago. They sold every one at a $10K loss.
Well, if they sold to Texas, just imagine how much more they would have lost? :)

Also if California-mandated, doesn't that mean it was out of necessity that they were sold there?

Hey, everyone knows about loss leaders. As long as the quantity is limited, who cares?
 
Hey, everyone knows about loss leaders. As long as the quantity is limited, who cares?
Isn't a loss leader normally intended for a future profit. Apparently that didn't happen because Toyota dropped the EV ASA it could.
 
Isn't a loss leader normally intended for a future profit. Apparently that didn't happen because Toyota dropped the EV ASA it could.
Nope, a loss leader is to bring people in and buy other things that do contribute to profit. Look the definition up online.

If it was necessary to sell these at a loss, why not, California is the biggest economy in the States and largest car market there in all certainty.
 
No one will care about your end of the market lol especially where gasoline cost is much cheaper. No car maker is going to pay you money to get into a BEV. They are not stupid.
You missed my point entirely! Even if I lived in Rhode Island I have no use whatsoever for an all electric car. In most cases a Hybrid makes some sense but 100% dependent on batteries? Not on your life. Gas prices have nothing to do with it since I fill up once a month.
 
You missed my point entirely! Even if I lived in Rhode Island I have no use whatsoever for an all electric car. In most cases a Hybrid makes some sense but 100% dependent on batteries? Not on your life. Gas price have nothing to do with it since I fill up once a month.
You didn't explain your situation and I can't read your mind.

That exactly is the reason you won't consider a BEV, your driving needs is definitely below average.

I think you missed mine too that no one is going to pay you to adopt to driving a BEV.

If I have driving requirements like yours, I wouldn't bother with a BEV lol. Payback would be more than 10 years!
 
Wow, you still don't get it. I'll make this as simple as I can.......some people, like myself, don't want and don't care about any type of vehicle that does not have an internal combustion engine especially all electric vehicles.

Where I live, how much I drive, gas prices has absolutely nothing to do with it. For some an EV is a godsend, to me it's a joke. If you gave me one I would refuse. In short....no pistons, no deal. Simple enough?
 
Wow, you still don't get it. I'll make this as simple as I can.......some people, like myself, don't want and don't care about any type of vehicle that does not have an internal combustion engine especially all electric vehicles.

Where I live, how much I drive, gas prices has absolutely nothing to do with it. For some an EV is a godsend, to me it's a joke. If you gave me one I would refuse. In short....no pistons, no deal. Simple enough?
Why don't you say it all out in the first place, we are not dating and I don't need to know you step by step?

No one cares if you don't want a BEV, all right? I didn't even ask for your opinion.

Stop quoting people if you have nothing valuable to add or don't want a rebuttal of sorts. You don't like BEVs, that's fine I respect your views but the car makers don't care what you think because they have to hit ever increasing CAFE requirements, which thankfully was toned down and once battery costs are reasonable, there is a path for them to make more profits by way of less warranty repairs and such. Those 50 MPG numbers are ridiculously hard to achieve and reliability of newer engines and transmissions will take a toll eventually.
 
EVs are achieving longer ranges in between recharges but where we live one has to drive quite a distance where there are no places for recharging. People here with EVs have to plan carefully. Also recharging even with vehicles which can recharge comparatively quickly and were fast charging is available on longer trips takes much longer than refueling with petrol fuels.

About Tesla, ask my dentist who has one about quality problems and recalls and the time taken to recharge even at Tesla fast charge stations.

Concerning CAFE requirements in the U.S., the Trump administration is moving towards loosening them and the EPA reportedly is holding hearings regarding that and the possible impact upon global warming of more CO2 emissions. However,Trump and his people basically do not believe that vehicle emissions have any relationship with global warming and some do not even believe that global warming is actually taking place.
 
Why don't you say it all out in the first place, we are not dating and I don't need to know you step by step? No one cares if you don't want a BEV, all right? I didn't even ask for your opinion.
I did say it in the first place but it went right over your head. Ask or not, opinions are stated on forums, I hope you don't mind.....you expressed yours didn't you?

Look, I do see that all electric vehicles may indeed be the future. I'm not brain dead. I'm glad that you believe in them and have the wherewithal to pay an astronomical sum for one, OK?

For me if it has less than 250 Horsepower and no pistons it's not a real car. Let's leave it at that. You would pay an exorbitant amount for an all electric car and I would not have one under any circumstances. ARE WE CLEAR? I am done here, which no doubt pleases you and others greatly.

Good Day Sir
 
I did say it in the first place but it went right over your head. Ask or not, opinions are stated on forums, I hope you don't mind.....you expressed yours didn't you?

Look, I do see that all electric vehicles may indeed be the future. I'm not brain dead. I'm glad that you believe in them and have the wherewithal to pay an astronomical sum for one, OK?

For me if it has less than 250 Horsepower and no pistons it's not a real car. Let's leave it at that. You would pay an exorbitant amount for an all electric car and I would not have one under any circumstances. ARE WE CLEAR? I am done here, which no doubt pleases you and others greatly.

Good Day Sir
No one cares about what you think. If you don't believe in the cost savings, don't buy it, there are other takers aside from yourself.

No one is putting a gun on your head.
 
Guys, I do believe in cost savings - you buying one for me.
No gun needed either. I'll take a P90D too!
 
  • Like
Reactions: Swatch
1 - 20 of 22 Posts