The Prius Prime starts at $3k more than the standard Prius (MSRP). So the RAV4 hybrid starts at $34k for the XSE trim. The RAV4 Prime will have only SE and XSE trims. So one might reason that the RAV4 Prime XSE will start at $37k or $38k. There is no SE trim currently on the RAV4, but the Camry has SE trim that is $3.8k cheaper than the Camry XSE trim. So it would stand to reason that the RAV4 Prime SE trim would start at about $34k-$35K. I hope that this is so, as we'll be going for the SE trim. At $35k, we'd be getting $9000 back in federal credits and state rebates, which would put our buying cost at $26k or thereabouts, which would be really sweet.