I have to ask this because I am always confused about tire pressure. We just put the Blizzaks on the car. Max tire pressure on them is 44 psi. I look in the RAV4 owners guide and recommended cold is 29 psi. In my other cars, I have always gone for a sort of healthy medium (or so I thought) and would go somewhere in between. Like I'm thinking 34 or 35 psi in this case. I ended up putting 30 psi in the cold tires last night. I want a psi that will give me decent gas mileage, but not go against what the tires are designed for. I have this fear that this could be a religious topic like some other automotive subjects...