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Toyota Motor Sales Posts January 2016 Results

  • RAV4 continues surge, marks best January
  • TMS light trucks set new January record
  • Lexus LX, RX, and NX see strong gains

February 02, 2016
January 2016 Sales Chart

TORRANCE, Calif. (Feb. 2, 2016) – Toyota Motor Sales (TMS), U.S.A., Inc. today reported January 2016 sales. With two fewer selling days in January of 2016, sales were up 3.3 percent on a daily selling rate (DSR) basis. Total sales volume for January was 161,283 units, a decrease of 4.7 percent from January 2015 on a volume basis.

Toyota division January 2016 sales were up 4.1 percent on a DSR basis with sales of 140,350 units, down 3.9 percent in volume.

“The industry is off to a healthy start in 2016,” said Bill Fay, group vice president and general manager for the Toyota division. “For Toyota Division, RAV4 led the way with a record January and pick-up truck sales continued to rise, setting a new January Toyota division light truck record.”

Lexus reported January 2016 sales of 20,933 units, a decrease of 9.5 percent on a volume basis.

“The appetite for crossovers and SUVs in the luxury market has continued to drive customers to Lexus,” commented Jeff Bracken, Lexus group vice president and general manager. “In January, our new vehicle sales were propelled by the all-new RX crossover and the NX, which continue to exceed sales forecasts.”

January 2016 Highlights:
  • Combined TMS light truck sales of 84,841, up 4.4 percent
  • RAV4 posts best-ever January with sales of 21,554 units; up 8.7 percent
  • Highlander reports best January sales since 2008 of 11,258 vehicles
  • 4Runner and Sienna up 7.9 and 23 percent respectively
  • Tacoma is up 11.5 percent
  • Camry sales up year-over-year
  • NX up 11.4 percent
  • RX up 5.9 percent at 6,956 units
  • LX up 99.7 percent

*Note: Unless otherwise stated, all figures reflect unadjusted sales volume

About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 42,000 people (more than 33,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.7 million cars and trucks (nearly 2.5 million in the U.S.) in 2015 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit

Media Contacts

Toyota Business Communications
Toni Honsowetz (310) 468-4291
Amanda Rice (310) 468-1745
Aaron Fowles (469) 292-1097

Lexus Public Relations
Moe Durand (310) 468-1601

52 Posts
Also interesting was the Rav4 hybrid sales were 1973 units (out of 21,554 total about 9.2% of sales). Toyota predicts Rav4 sales to eventually pass Camry's so it will be interesting to see how the numbers shape up as the year progresses.

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Toyota may be selling well in some markets but it apparently isn't doing as well where I am. The king of the RAV segment continues to be the 4.3 and still a good number of 4.2s, based upon personal observation, and there seem to be relatively few 4.4s around. In general it appears that the number of Subarus, CR-Vs and Jeeps is increasing and as people's RAVs are being replaced. The numbers of Highlanders and Honda Pilots also appear to be on the upswing. Tacomas and Tundras are also around, but the Ford F-150s and Ram pickups prevail in general.
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