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Toyota Motor Sales Reports 4.1 Percent February Increase


  • TMS light trucks set new February record
    [*]RAV4 charges ahead, marks best-ever February
  • Lexus LX, RX, and NX see double-digit gains
March 01, 2016

[Correction] February 2016 Sales Chart

TORRANCE, Calif. (March 1, 2016) – Toyota Motor Sales (TMS), U.S.A., Inc. today reported February 2016 sales of 187,954 vehicles, an increase of 4.1 percent from February 2015 on a volume basis. With the same number of selling days in February 2016 and 2015, sales were also up 4.1 percent on a daily selling rate (DSR) basis.

Toyota division February 2016 sales were up 4.7 percent on both a DSR and volume basis with sales of 164.864 units.

“Light trucks continue to drive strong demand in 2016,” said Bill Fay, group vice president and general manager for the Toyota division. “The Toyota division had back-to-back, best-ever light truck monthly records, supported by another best-ever month in February for RAV4.”

Lexus reported February 2016 sales of 23,090 units.

“As leaders in luxury crossover vehicles, it’s no surprise to us that our SUV lineup continues to propel our sales performance,” said Jeff Bracken, group vice president and general manager for the Lexus division. “It wasn’t just a good month for SUVs, however—IS, CT and RC have exceeded our sales expectations for the month of February, validating the appeal of these models to the next generation of luxury consumer.”

February 2016 Highlights:
Combined TMS light truck sales of 94,864 units, up 9.7 percent
RAV4 posts best-ever February with sales of 25,523 units; up more than 16 percent
Highlander reports best-ever February sales with sales of 12,466 units
4Runner and Sienna up 32 and 5.5 percent respectively
Tacoma up 14.5 percent with sales of 14,172 units
NX up 39.1 percent
RX up 10.8 percent with sales of 7,192 units
LX up more than 81 percent

*Note: Unless otherwise stated, all figures reflect unadjusted sales volume

About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 44,000 people (more than 34,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.8 million cars and trucks (nearly 2.5 million in the U.S.) in 2015 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.


Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit Toyota USA Newsroom.

Media Contacts
Toyota Business Communications
Toni Honsowetz (310) 468-4291
Amanda Rice (310) 468-1745
Aaron Fowles (469) 292-1097

Lexus Public Relations
Moe Durand (310) 468-1601

Toyota USA Newsroom
Lexus
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