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I am on the JD Power survey panel and they do a monthly newsletter. In this month's newsletter was this article on Toyota that I thought was interesting:

Toyota Retains Its Customers And Captures More from Competitors

Nearly one-half of vehicle owners overall purchase another new vehicle from the same brand. Toyota retains the highest number of owners, 60.6%. The replaced models that drive Toyota's high retention rates include the Camry Sedan (64.8%), Corolla (64.5%), Sienna (68.6%), Highlander (68.4%) and Tundra (64.8%).

Toyota is followed in the ranking by Lexus, which retains 59.5% of its owners, and Chevrolet with a customer retention rate of 58.9%. Brands such as Toyota and Honda not only maintain high retention rates, but also capture more customers from other brands than they lose. For every one customer Toyota loses, it captures six from other brands. Honda gains four customers for every one it loses.



Becky
 

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Becky J. said:
I am on the JD Power survey panel and they do a monthly newsletter. In this month's newsletter was this article on Toyota that I thought was interesting:

Toyota Retains Its Customers And Captures More from Competitors

Nearly one-half of vehicle owners overall purchase another new vehicle from the same brand. Toyota retains the highest number of owners, 60.6%. The replaced models that drive Toyota's high retention rates include the Camry Sedan (64.8%), Corolla (64.5%), Sienna (68.6%), Highlander (68.4%) and Tundra (64.8%).

Toyota is followed in the ranking by Lexus, which retains 59.5% of its owners, and Chevrolet with a customer retention rate of 58.9%. Brands such as Toyota and Honda not only maintain high retention rates, but also capture more customers from other brands than they lose. For every one customer Toyota loses, it captures six from other brands. Honda gains four customers for every one it loses.



Becky
Who won't :D You only see happy people driving a Toyota.
 

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I used to be a Chevrolet girl until I got tired of constantly repairing whatever car I had at the time. I got my Rav4 the same day my corsica died. All Ive ever heard is how good Toyotas are.
I must say I have falled head over heels in love with my Rav4! I will allways be a Toyota girl from now on!
 

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My RAV is my first Toyota. No complaints after a whole 3.5 months of ownership! I like variety in my cars so I've never had the same brand twice. Based on that history of zero brand loyalty the cards are probably stacked against me getting another Toyota next time. On the other hand, the customer service of the small-town Toyota dealer I bought my used RAV from is so good that I might reconsider that policy if the vehicle is right.
 

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This is my second Toyota but I can't say I have too much allegence too them between my 4 Runner head gasket and the 5th gear in the Rav4. My next car will be a Mazda Miata, if I ever replace the Rav4 it will probably be with a Subaru unless Toyota comes out with a 5 speed Matrix 4wd.
 

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Hi,

I want to tell you this:

My first car was an Opel kadett, than the 2d was an Opel kadett, the 3th was a Honda Civic, the 4th was a Ford Escort, the 5th was a Fiat Uno, the 6th was a Suzuki Swift, at that time we did get 2 cars (second car was private-company-car) is was my first Toyota Camry, after the Suzuki came the 2d Suzuki, and then i turned in my Camry for a Corolla, the Suzuki became a Toyota Starlet, than after that for the Corolla came a Carina, and after that the Starlet was turn into a Yaris, and the Carina became a Avensis.
At that point i stopped private-driving for the company. We bove turned in the Avensis and the Yaris for my first RAV. Yes it was our 14th car, and also our 7th Toyota.

I believe the next car will (may-)be a Toyota (RAV?) again.

Have a look at my Homepage (gallery)

Greetings WimV65
 
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Like Vim, we have had a fair number of cars over the years, but my first Toyota was a company issue Toyota Tercell, that used to be thrashed up and down the highways in the United Arab Emirates during the week and driven hard on unsurfaced roads in Oman at the weekend, it clocked over 50000 Km before I left the company. What was unusual was that in all the time I had it, I was always too busy to have it serviced. The car was as dull as ditch water but it never needed a garage and never let me down. Needless to say the first new car that I had to pay for was a Toyota and my wife is now for the hunt for her next car, MR2, Celica or if she can stretch the budget and wait for a while an IS200 diesel

Toyotas used to be dull, but their stylists have got their act together now
 

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Oil Burner said:
Like Vim, we have had a fair number of cars over the years, but my first Toyota was a company issue Toyota Tercell, that used to be thrashed up and down the highways in the United Arab Emirates during the week and driven hard on unsurfaced roads in Oman at the weekend, it clocked over 50000 Km before I left the company. What was unusual was that in all the time I had it, I was always too busy to have it serviced. The car was as dull as ditch water but it never needed a garage and never let me down. Needless to say the first new car that I had to pay for was a Toyota and my wife is now for the hunt for her next car, MR2, Celica or if she can stretch the budget and wait for a while an IS200 diesel

Toyotas used to be dull, but their stylists have got their act together now
I think a lot of people wish the Tercel stayed and the Echo never happened :)
 

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Oil Burner said:
Toyotas used to be dull, but their stylists have got their act together now
Toyotas are duller than ever now. What with there being no Supra and the decision to kill the Celica and MR2.

Most of their offerings are just bland driving appliances that are exceptionally reliable. Granted, that's all that many car buyers are looking for, but it's nothing to get excited about.

I've got no brand loyalty whatsoever. Always shop the competition and usually don't get the same brand back to back for variety's sake if nothing else.
 
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The Supra was a nice powerfull car, but not exactly what you would call exciting, handling was a bit soggy. I guess that the Celica and MR2 are being deleted from the US because they aren't selling, they do handle quite well, but they do have to be worked hard to get the best from them, especially the Celica 190 T Sport. I guess it all depends on what you regard as exciting, my idea of an exciting car is anything from TVR

I had a look at the Toyota Echo, and it did look as dull as the Tercell but our version of the Echo is the Yaris and is a smashing little car. The Yaris is a hatchback, and seems to benefit from slightly better styling, altogether a far more attractive package, add to that similar CO2 emissions fron the 1.4 Diesel as from the Prius for about £8000 less.
 

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I agree, we have a 2002 Echo hatchback (aka Yaris and Vitz) and it looks a lot better than the Echo sedan...which is very fugly :oops:

 

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nouse4aname said:
And that excites you eh?

Looks just like the Chevy(Daewoo) Aveo with Saturn's infamous Center gauge cluster. Think it's the Kalos over there.
Yes it does excite me coz it's a great little city car. Have you guys actually driven one? It returns 650km from one tiny tank of fuel (45L)...plus it's peppy enough to stay ahead of the traffic. Oh yeah, and then there's the legendary Toyota build quality and dependability too. BTW, it doesn't look that similar to the Kalos. Kalos is boxier and uglier.
 
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nouse4aname said:
And that excites you eh?

Looks just like the Chevy(Daewoo) Aveo with Saturn's infamous Center gauge cluster. Think it's the Kalos over there.
Being able to zip in and out of busy city traffic in a small hatch can be pretty exciting, they can really give you the edge when you are in a hurry. The Yaris is a well made and tough little car, even the 1.1 litre one that they gave me when the RAV was being serviced could put a smile on your face. Yes most manufacturers do try to make safe and staid vehicles, partly because that is what most people want, but partly because they know that some drivers will try to blame the motor manufacturer for their own lack of tallent when they run out of road.

Toyota have decided that to sell in any great numbers in Europe, it is not enough for their cars to be safe and reliable but must have a little flair to compete with what is on sale here. When placed along side other soft roaders such as the Freelander, Honda and offerings from Korea, the RAV really is the looker, so the designers got it right there, same with other Toyota products.

But if you are looking for a real buzz, try one of these http://www.arielmotor.co.uk/04/frames.htm
 

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Oil Burner said:
Being able to zip in and out of busy city traffic in a small hatch can be pretty exciting, they can really give you the edge when you are in a hurry.
That's pretty much how I would describe my Celica, but that Yaris is just butt ugly. But it also has the handling capability to hit a road or autocross course on the weekends and tear up the competition. All while getting at least 30mpg no matter how hard you flog it. Its problem over here was that it was overpriced when put up against the likes of the RSX/Integra.
 
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