[Eug]

http://wardsauto.com/industry/toyota-dances-wolves-top-ad-list

It got over 1/3rd of the digital share-of-voice rating (whatever that is) for all automotive ads in the US.

Video: Toyota RAV4 Hybrid TV Spot, 'Wolf Pack' Featuring James Marsden - iSpot.tv

 

[Blogson]

Were those animals actually wolves? More likely a dog breed which resembles wolves, since there are several, for example:

 

[Eug]

Were those animals actually wolves? More likely a dog breed which resembles wolves, since there are several, for example:

I just assumed they were NOT wolves. I also assumed a couple of shots were CG.

BTW, I did think the ad was kind of stupid (which was probably intentional), but yet funny at the same time. So, overall I enjoyed it. For the other car ads mentioned in the article, I also watched all of them just because, and they were completely uninteresting. No wonder this Toyota RAV4 Hybrid ad generated the most interest out of all of them. Love it or hate it, the ad just has more to it than the others.