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http://wardsauto.com/industry/toyota-dances-wolves-top-ad-list
It got over 1/3rd of the digital share-of-voice rating (whatever that is) for all automotive ads in the US.
Video: Toyota RAV4 Hybrid TV Spot, 'Wolf Pack' Featuring James Marsden - iSpot.tv

It got over 1/3rd of the digital share-of-voice rating (whatever that is) for all automotive ads in the US.
Video: Toyota RAV4 Hybrid TV Spot, 'Wolf Pack' Featuring James Marsden - iSpot.tv