On June 29, 2020, Toyota Motor Corporation announced on its official website that it would suspend the order for the new model RAV4 PHV. The RAV4 PHV is a new lineup of the popular SUV RAV4, and is a new model equipped with the newly developed plug-in hybrid system " THS II Plug-in ". Higher output of front motor and inverter than RAV4 hybrid system, combined with large capacity and high output lithium-ion battery, achieved system maximum output of 225kW (306PS), 0-100km/h acceleration is 6.0 seconds and sporty. It is a flagship model of the RAV4 series that realizes a powerful running. The price is also high, from 4.69 million yen to 5.39 million yen.
Concentration of orders exceeding battery production capacity
On the RAV4 PHV introduction page, "The order of the RAV4 PHV is currently suspended" is displayed. The reason for this is explained by "a large number of customers have received a favorable reception, and we are currently receiving orders that greatly exceed the production capacity of newly installed batteries" (from the Toyota RAV4 PHV official website). Toyota has not made it clear on the site whether this is an impact of the global coronary erosion or the original capacity problem.In fact, when the RAV4 PHV was announced, Toyota set the monthly sales target of the vehicle at 300 units. It was set low, and the production scale was originally small. The site says that "production for the year has already ended", and it seems that the company has received orders for all domestic production by spring 2021 within one month after its release.
The timing to resume sales is undecided, at least after 2021
The latest plug-in hybrid vehicle, the RAV4 PHV, is eligible for CEV (clean energy vehicle) subsidies for expensive models due to new technology. On the website of the Next-Generation Vehicle Promotion Center of the general incorporated association, an example of RAV4 PHV subsidy for the second year of Reiwa is 220,000 yen. This is just an example of this year, and the subsidy for Reiwa 3 has not been announced yet. Regarding the timing of resuming sales of the RAV4 PHV, Toyota says, "We will inform you again based on the future production and tax situation of the next year" (the official website mentioned above). It seems that there were some judgments by Toyota that it was not possible to receive a reservation order from the user, while the calculation of the total amount including the subsidy that will not be decided until next year is unknown. Under these circumstances, it was difficult to restart RAV4 PHV reservation orders within the year, and the orders were accepted until 2021.