Wanted to do a little noise reduction on my 2023 XSE. Made before and after sound measurements, and thought that I would share them here. The ground rules were that the work had to be simple, and my wife said that the results had to be invisible. I took some old carpet mats from a previous vehicle, cut them to fit, and placed them under the all weather mats in the seating areas. I then put Second Skin Damplifier Pro 2mm sound deadening mats in the cargo area under and around where the spare tire is, as well as on the panel next to the 12 V battery. It took almost 10 square feet of material.
Sound level measurements were made for three situations: EV mode at 40 mph and at 55 mph, and HV mode at 70 mph. The 40 mph measurements were made on a tertiary road, the 55 mph measurements were made on a smooth secondary road, and the 70 mph were made on an Interstate highway.
At 40 mph and EV mode, the improvement was only a fraction of a dBA. It was below the uncertainty in the measurements.
At 55 mph and EV mode, and at 70 mph and HV mode, the improvement was about 3 dBA.
So the measured noise reduction was not that great, but the character of the noise changed. I find it hard to describe in words, but it seemed a little less harsh, or maybe a little less edgy. Whether it was worth the cost, both in money and in time and effort, is questionable, but it was an interesting exercise.