At my local dealer, I've found that maintenance costs are competitive with other service centers to stay competitive with them. Plus the dealer uses genuine Toyota filters/parts. Of course that may be different for other dealers.

I bought the maintenance program for my 2013 RAV4, and when I gave it to my daughter, the maintenance program was transferred to her so she could use it. But I did not buy the maintenance program for subsequent Toyotas because it seemed to be a wash on paying individually for each service and what the program cost.

 

I am fortunate to have an independent shop with Certified Toyota tech, that left the dealer and set up in town. They are 20% cheaper, they care more as the own the place, and are much easier to deal with. The service tech's at my local dealership never seem to last more than 6 months.

If you do look to buy a plan. Check on line, ask around, as they are wildly overpriced at the dealer

 

Soon to be 2023 owner! | Toyota RAV4 Forums (rav4world.com)

Your question is very similar to the post above.

 

Here's the maintenance guide: https://assets.sia.toyota.com/publications/en/omms-s/T-MMS-23RAV4/pdf/T-MMS-23RAV4.pdf

Every 30k they replace the cabin air filter and engine air filter, which you can easily do yourself for probably about $20 per filter. So 2 filters at every 30k miles would run you $80.

Then it's just oil changes every 10k miles and tire rotations every 5k miles. Assuming an oil change is $80 and you get the first 2 oil changes free with the included 2 year maintenance, that means you would get 5 oil changes worth $400

Now assuming tire rotations cost about $40, you get 5 rotations included with the 2 year maintenance and then you would get 10 tire rotations worth $400.

Total cost would be around $880 + any other maintenance you may need to do.

From what I've heard, the dealership charges around $2,100 for the maintenance plan. If you can negotiate a lower price closer to the $1,000 mark then yes it may be worth it, but otherwise I believe you're just paying double the cost for nothing.

 

If you replace your shitty OEM tires with Michelin, Toyo, etc at Discount Tire or most other tire dealers (Firestone etc.), tire rotations are free for the life of the tire, so you could subtract that from the calculation as well. For these cars extended maintenance just doesn't seem worth it. Extended Warranty yes. That's what we did for the Subaru Forester and it was a lot cheaper in the long run.

 

and remember, if you want to be part of the 200K mi thread in the future, change your oil every 5K.....