Total 2025 US RAV4 sales=239,451. 2025 RAV4 Hybrid sales=95,813. Therefore 2025 RAV4 GAS MODEL sales=143,638!!! What braniac genius at Toyota decided to discontinue gas model RAV production in 2026 for the new 6th generation which will be hybrid only? Toyota RAV sales are going to crash big time.

 

I share your concern about the 2026 RAV sales crashing, but not because of its hybrid powertrain specifically. For the most part the US market has bought into the Toyota hybrids' value proposition: Better efficiency, better driving dynamics, and better resale value at approx. 10% extra out-the-door cost.

Instead, I am worried about the apparent decline in the overall manufacturing quality that in recent years resulted in the very noisy recalls of V6 Tundra engines, 8-speed Tacoma automatic transmissions, and (again) Tacoma rear axles. IIRC, these defects were caused by the manufacturing debris, left inside the assembly, and improperly torqued bolts.

 

I usually drive the local dealer lot every Sunday and it's always thin. Rarely see a RAV and if you do I bet it's spoken for unless its a gas version. Even Tundras and Tacos are thin.

 

At our local dealership they only have 7 new available (not spoken for) vehicles on the lot, and 5 of them are Tacomas .

 

Perhaps the decline in RAV4 sales in 2025 is due to the anticipated arrival of the new version in 2026?

 

This definitely is a factor for many prospective buyers. However, I think it's the supply constraints again. Looking at the dealers' lots .... listing 38 RAV4s, out of which 1 (one) unit is actually on the lot - and it is already sold, just as most of those that are in production and en route to the dealership:

 

I've just seen Tesla figures, down 14% so it's not just Toyota

 

Toyota Motor North America Reports June, Second Quarter 2025 U.S. Sales Results

July 01, 2025

Second quarter electrified Toyota and Lexus sales make up over 46 percent of total sales volume

32 electrified vehicle options available, the most among any automaker with more in showrooms throughout 2025

PLANO, Texas (July 1, 2025) – Toyota Motor North America (TMNA) today reported June 2025 U.S. sales of 193,248 vehicles, up 0.1 percent on a volume basis and up 8.4 percent on a daily selling rate (DSR) basis versus June 2024. Sales of electrified vehicles for the month totaled 90,426 up 6.7 percent on a volume basis and up 15.5 percent on a DSR basis representing 46.8 percent of total sales volume.

For the second quarter, TMNA reported sales of 666,469 vehicles, up 7.2 percent on a volume basis and up 7.2 percent on a DSR basis versus the second quarter of 2024. Sales of electrified vehicles for the second quarter totaled 320,817 up 29.7 percent on a volume basis and up 29.7 percent on a DSR basis representing 48.1 percent of total sales volume.

Toyota division posted June sales of 165,174 vehicles, up 0.2 percent on a volume basis and up 8.6 percent on a DSR basis. For the quarter, Toyota division reported sales of 570,546 vehicles, up 7.1 percent on a volume basis and up 7.1 percent on a DSR basis.

Lexus division posted June sales of 28,074 vehicles, down 0.9 percent on a volume basis and up 7.3 percent on a DSR basis. For the quarter, Lexus division reported sales of 95,923 vehicles, up 8.1 percent on a volume basis and up 8.1 percent on a DSR basis.

“Steady demand for our Toyota and Lexus brands resulted in strong sales throughout the second quarter,” said Mark Templin, executive vice president and chief operating officer, TMNA. “Our lineup of 32 electrified vehicles was a big part of that draw as they represented over 46% of our sales in June.”

June and Second Quarter 2025 Highlights (volume basis unless otherwise noted)

TMNA:

• June sales up 0.1 percent
• June electrified vehicle sales of 90,426, up 6.7 percent; represents 46.8 percent of total sales volume
• Second quarter sales up 7.2 percent
• Second quarter electrified vehicle sales of 320,817, up 29.7 percent; represents 48.1 percent of total sales volume
• 32 total electrified vehicles currently available in dealerships between both the Toyota and Lexus brands, the most among any automaker
• Lowest incentives among full-line manufacturers

Toyota Division:

• June sales up 0.2 percent
• June electrified vehicle sales of 80,189, up 7.5 percent
• Second quarter sales up 7.1 percent
• Second quarter electrified vehicle sales of 285,793, up 32.7 percent
• Second quarter sales:
  • Sienna up 73.9 percent
  • Tacoma up 48.4 percent
  • Camry up 10.6 percent
  • GR Corolla up 17.4 percent
  • Grand Highlander up 31.3 percent

Lexus Division:

• June sales down 0.9 percent
• June electrified vehicle sales of 10,237, up 0.6 percent
• Second quarter sales up 8 .1 percent
• Second quarter electrified vehicle sales of 35,025, up 9.7 percent
• Second quarter sales:
  • NX up 15.6 percent
  • TX up 32.9 percent
  • GX up 82.7 percent
  • LX up 22.1 percent

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About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.

Toyota directly employs nearly 48,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 35 million cars and trucks at our 11 manufacturing plants. In 2025, Toyota’s plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 32 electrified options.

Through its Driving Possibilities initiative, the Toyota USA Foundation has committed to creating innovative educational programs within, and in partnership with, historically underserved communities near the company’s U.S. operating sites.

For more information about Toyota, visit www.ToyotaNewsroom.com.

Media Contacts
Ed Hellwig
edward.hellwig@toyota.com

 

Total 2025 US RAV4 sales=239,451. 2025 RAV4 Hybrid sales=95,813. Therefore 2025 RAV4 GAS MODEL sales=143,638!!! What braniac genius at Toyota decided to discontinue gas model RAV production in 2026 for the new 6th generation which will be hybrid only? ....

Well in my case their 'hybrid only' announcement and changes in interior/ext styling was what pushed me to buy a '25.

I usually drive the local dealer lot every Sunday and it's always thin. Rarely see a RAV and if you do I bet it's spoken for unless its a gas version. Even Tundras and Tacos are thin.

Same here. If it's on the lot it's because the owner hasn't picked it up yet (or it's 1-2 year old used selling for almost new $). They are pretty much being sold before being built, much less even getting to the 'transit' phase. Even scarcer - Prius. Maybe 1 on the lot in the last 6 months. Regularly do see a few Tundras though.

 

If it's on the lot it's because the owner hasn't picked it up yet (or it's 1-2 year old used selling for almost new $). They are pretty much being sold before being built, much less even getting to the 'transit' phase. Even scarcer - Prius. Maybe 1 on the lot in the last 6 months. Regularly do see a few Tundras though.

I'm in upstate NY and no different here. I swung by our local dealership yesterday to pick up some rubber inserts for the wiper blades. They are massively expanding the service area so they must be servicing many vehicles but absolutely no new Ravs of any kind on the lot with a few Tacos and Tundras. I walked through the showroom hoping to sit in one of the new gen6 4-Runners but they are even scarcer. Apparently there is a quality control hold at the ports for these.

 

As of now, my local dealers have a number of hybrids in transit and in build phase. The breakdown between Kentucky and Japan is around 60/40. Currently the latest availability for Japan built vehicles is mid August. Latest availability for Kentucky is mid September. I am not seeing any Canada built hybrids on local dealer in transit/build phase inventory.
Not unusual, since Canada has not been a big supplier for my area for a few years.

 

Around here it’s the same. 60/40 J/4T Vins. The only 2T are a few of the ICE only. I don’t see anything with an anticipated arrival past 9-15-25. Both J and 4T Vins. I see around 10 HEV and 13 ICE without sale pending. That’s a high number for my area. The absence of 2T’s is very unusual for my area.

There are deals to be made if you’re in the market For a 2025.

 

Most of the new Toyotas are hybrid and turbo: 6th generation 4Runner, new Land Cruiser, Tacoma, Crown Insignia, etc.

 

My base 4R SR5 4WD won't have hybrid...also no stop/start* (woot)

*stop/start on a hybrid is no big deal since you have instant electric torque
and zero delay on the accelerator....
stop/start on a normal ICE is the devil

 

It behooves a dealer to leave a listing as unsold, for that will bring in customers looking to buy it. Once the customer arrives to look at the "unsold" vehicle, the dealer can sell them one that is available.

 

Some might call what you describe as a classic example of "Bait and Switch" or just part of the car sales games.

I guess I am just a PITA car shopper. I have no patience with car salespeople that lie to me, waste my time and play games.

I was lucky to find two different dealers I purchased my 2002 & 2023 from that were simple straight forward and mostly tBS free. Although, the finance guy on the 2022 did try to pull a BS stunt on me at time of pickup which I called him on. In the end, they got their sales and I got the vehicles I wanted at the price I wanted. WIN-WIN.

 

Dealers are disasters. My brother in law just last week purchased a Lexus RX 350h. The lies, deception and incompetence abounds. When you're from out of town, websites are pure fiction and when you get someone on the phone it's nothing but lies. I went through this in 21 when we got our first RAV4 hybrid and it seems like nothing has changed. Shopping locally and verifying that what's on the ground is truly available is the least painful I find. I haven't seen a RAV of any type on the lot for forever despite the fact that a local dealer advertises $1,250 off. They don't specify if it applies to hybrids. That's the one problem with Toyota, if I totaled a RAV today, I wouldn't be able to buy another new one today despite it being the best selling car. The cars seem good so looks like I'll have to put up with the dealer nonsense because the days of rows of inventory are over, probablhy forever.

 

Looking good in general, but RAV4 hasn't done so well.

I agree with many comments, my purchase in April was based on my decades with Toyota, and a bit of the early concept/sneak peaks of the exterior design, as I am not a fan of the grill on new Camrys, etc. I like many would probably go with the `26 Woodland if something happens to ~25, but it doesn't grab me yet. Never liked the Lexus grills from past decade, and has not grown on me either. I did consider the Crown Signia briefly but rear height and grill design brought me back to RAV4, also looked at Land Cruiser. extra $20K and more room than I needed nix'd that.
The 5-10% decline doesn't seem unreasonable given last model year & assumption factories are planning to use up unique to Gen 5 parts from inventory. What I think is unusual is the PHEV decline at ~30%, I discounted one only because it was $10K+ premium over HEV, with the low miles I drive, I could buy gas for 10yrs.
I just hope the quality will afford me same as previous where I could keep it as long as I like it, not because of major repairs.

 

Curious, I went to process I used to find "J" car in April, inventory shows for LA, and 20 mile radius (10 dealers for me) 99+ un-allocated after I filter down to just XLE, 67 Premiums, they don't show how many over 100 for rest. The latest delivery is 10/1/25 from Japan, which looks like 75% of my area, not unexpected since this is port entry & the huge amount per RORO. Guess maybe no `26 HEV's from Japan? Working late into September makes me think they are using up all Gen 5 stock.