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Which Toyota dealerships aren't charging markups?

11K views 21 replies 14 participants last post by  skier6  
#1 ·
I'm doing a cross country road trip in my 2002 Saturn L200 and I'm ready to upgrade to a Toyota RAV4. I found markups.org and was able to figure out a few dealers who aren't charging markups or requiring dealer add ons (Mark Miller Toyota of Salt Lake City and Toyota of Vallejo). The former has a 6 to 12 month wait and the latter has a RAV4 in stock but is 6 hours away from my destination (Los Angeles). I'm wondering if anyone knows any other dealers along my route (Birmingham, Memphis, Little Rock, Kansas City, Wichita, Oklahoma City, Amarillo, Albuquerque, Salt Lake City, Las Vegas, Los Angeles) that aren't charging markups? (By markups I mean no market adjustment and minimal (under $200) dealer addons) Thanks!
 
#10 ·
You are covered from Toyota markups if you have a contract but dealership could still add a markup. Unless you have a contract with the final purchase price already set.
I had to get into contract the day I decided on taking the vehicle (about 2 weeks early).... I knew my final price at that time. Well aside from trade/down payment.

If the dealership said with words only, "Yep, it will cost you this much" then you shouldn't be surprised if the price is different.
 
#3 ·
My experience has been dealers are charging 2K above msrp or charging 2K for add ons that are worth under $500.

No in between. GM, Ford, Toyota making record profits. Is there still a chip shortage or just manufactured to increase cost ? Cruel world !


My dream is the economy/inflation/int rates will change the market. I want to pass by a dealership and see them standing outside with signs "will work for food".
 
#4 ·
Tony Divino Toyota in Ogden, Utah was not charging over MSRP last year when I bought my RAV4. My son is ordering a Prius from him, and he is charging $1000 over MSRP, but refunds that if you finance locally (a local credit union, bank, or Toyota financial). He said he had to do that because to many out of state dealers were coming and buying up his allocations and then selling them for huge markups in the other states. However, the wait time at Tony Divino is months long.
 
#8 ·
A new video posted yesterday from the YAA channel (youtube from above) indicating how low the inventory is of Toyota and Honda (and even Chrysler).
RAV4 inventory is only down 65% whereas other hot Toyota cars are down 90%.

If OP is taking a cross-country road trip and drives home in a new RAV4, he either got an LE that people walked by in the lot or got super duper lucky.
Best tip to OP is use GPS to locate Toyota dealers within your preferred radius every few hours and stop at them all until you find one.
 
#12 ·
If OP is taking a cross-country road trip and drives home in a new RAV4, he either got an LE that people walked by in the lot or got super duper lucky.
Actually I'm looking at the LE. Do people not want them in general? Is there a reason not to get the LE? I just don't care about options, I'm coming from a 2002 Saturn so the base already has so many new features for me haha.
 
#18 ·
I drove my friends LE a month or more before I bought my car.
I had test driven 2 other used vehicles from the car lots, One may have been LE. I think both had a physical key and I don't know when you get a smart key in the XLE line though.
I didn't know what I was looking at with my friends' LE but it was nice. Seat comfort was there (same for the 2 I did a test drive in). Features were there. The screen was small and I can't see detail that close to my face (I can't read some of the MID on my XSE to put it in perspective). So bigger is better for screen size for me.

The LE gets the job done, anything else is just frills.
The Friends' car is the midnight black -for the base model car, it does look nice driving down the road. I think even the LE models have LED headlights. I sort of wish I had fog lights, the XSE (2022) went with an accent light vs fog) but its not a deal breaker. I went for appearance, the vertical light was almost in 'deal breaker' territory. Fogs would be nice but very infrequently for me.
 
#22 ·
We got our 2021 RAV4 Hybrid LE in 5 weeks last fall for MSRP here in Vermont. We had put a deposit down on October 10th , and car was delivered on November 17 2021. The LE had already been allocated to dealership. Sold , with special Ruby Flare paint and Cross Traffic/Blind spot option. Those upgrades were already baked into the build. Only other add-ons, floor mats/cargo liner and cargo cover.

The LE has all the features of the more expensive XLE, etc that we need. Same power train system, 4 wheel drive, cloth seats are fine. Fog lights might be nice , but for the savings can live without them. Don't need a sun roof, that we would never use. Smaller 18" tires are cheaper to buy (we need snow tires in winter) , easier to lug tires into garage.
I just wish our RAV4 H could tow our 17' Boston Whaler/trailer combo at 2500 lbs.

Extras we are adding, Toyota Home Link mirror, for garage access, and replacing pathetic horns with louder Hella ones. New ones are 113 deicbels !